Learn to explore and explore to learn.
Gore-Tex is one of the world’s best-known outdoor brands. The problem is, they’re like an ‘Intel Inside’, adding the quality and waterproofing to other brands’ garments.
So, how do you attach people to your brand when your brand is not the actual brand they buy?
The School of Outdoor Life, a content marketing campaign that helps Gore-Tex talk to outdoor lovers about what they love – the outdoors.
Featuring cooking tips, how to tie knots, interviews with great explorers and exposés on amazing places, the School of Outdoor Life marketing campaign was delivered by email, online, on social media and in-store meet ups.
