The NSW Greens brand, whilst iconic, was very tired and dated. In the run up to the NSW state election the NSW Greens wanted to reposition their brand, and refresh their identity to reflect this new positioning. Our brand strategy work led to a new positioning of 'If you care, vote Green'. The refreshed brand worked to reflect the diverse and multi platform nature of this new positioning where is wasn't just about caring for the environment but caring for rural and regional Australia, poverty, refugees, marriage equality etc. The use of multiple coloured triangles allowed for a conversation about these broader policy areas and gave the Greens brand a more vibrant and modern feel.
